SAP Customer Experience as a factor of success for long-term and loyal customer/partner relationships

Put the customer into the spotlight and offer them a customer experience tailored to their needs across all channels. The expectations of the customers have demonstrably changed and are driving the digitisation and individualisation of customer experiences. With the C/4HANA Suite, SAP offers the answer to the transition in the customer management environment and, with the integrated cloud solutions, relies on state-of-the-art technologies. The goal is to significantly increase customer loyalty and satisfaction through an exceptional customer experience (CX).

Besides cloud solutions, SAP offers, with the S/4HANA customer management, a component for managing back-office processes. Here, SAP has brought together the two strands SAP CRM and S/4 (formerly R3) to offer the modern requirements of the back office in one system. Whether it is winning new customers, the consolidation of customer relationships or the placement of new products, C/4HANA can map the processes from the intelligent generation of leads to after-sales support. We accompany you on your way and design together with you your customer experience. We are your partner, starting with selecting the appropriate services through conception and implementation to operation.

Our focus points in an overview:

Mapping your lead to cash processes
Sales partner management and control
SAP strategy for the transition of on-premise and non-SAP to cloud solutions
Omnichannel sales processes
Intelligent tracking of offers
Event-based lead management
“Next-best-action” control

SAP Customer Experience as a factor of success for long-term and loyal customer/partner relationships

Put the customer into the spotlight and offer them a customer experience tailored to their needs across all channels. The expectations of the customers have demonstrably changed and are driving the digitisation and individualisation of customer experiences. With the C/4HANA Suite, SAP offers the answer to the transition in the customer management environment and, with the integrated cloud solutions, relies on state-of-the-art technologies. The goal is to significantly increase customer loyalty and satisfaction through an exceptional customer experience (CX).

Besides cloud solutions, SAP offers, with the S/4HANA customer management, a component for managing back-office processes. Here, SAP has brought together the two strands SAP CRM and S/4 (formerly R3) to offer the modern requirements of the back office in one system. Whether it is winning new customers, the consolidation of customer relationships or the placement of new products, C/4HANA can map the processes from the intelligent generation of leads to after-sales support. We accompany you on your way and design together with you your customer experience. We are your partner, starting with selecting the appropriate services through conception and implementation to operation.

Our focus points in an overview:

Mapping your lead to cash processes
Sales partner management and control
SAP strategy for the transition of on-premise and non-SAP to cloud solutions
Omnichannel sales processes
Intelligent tracking of offers
Event-based lead management
“Next-best-action” control

Our top success stories

Conceptual design and implementation of NEO.IQ, a cloud-based sales tool that brings together the entire pipeline of offers for all sales channels and uses intelligent monitoring to optimise the process up to successful completion. The technical design and the implementation using the latest SAP and web technologies as well as the SAP cloud platform enable a high degree of innovation, integration and expandability.

Development of a technical SAP target architecture and creation of transition architecture to set up a cloud-based customer platform with the SAP Cloud Platform and C/4 HANA in the financial industry.

Conceptual design and proof of concept (PoC) in an agile process according to SCRUM for a live CRM with a 360-degree customer’s point of view, lead and application management, predictive marketing functions and next-best-action framework based on SAP C/4HANA technologies (Sales Cloud & Marketing Cloud)

Implementation of a uniform and current 360-degree customer’s point of view to map all customer contact points for 500 users at a medium-sized insurance company. In addition to a service-oriented integration into the existing heterogeneous system landscape, the focus was on optimising the service processes for customer account managers.

Proactive marketing partner management sets up and implements a central integrated partner relationship management (PRM) platform to strategically expand and increase service quality in the sales channel. The users' individual requirements were designed and implemented in the SAP UI5/FIORI-based user interface.

Our top success stories

Conceptual design and implementation of NEO.IQ, a cloud-based sales tool that brings together the entire pipeline of offers for all sales channels and uses intelligent monitoring to optimise the process up to successful completion. The technical design and the implementation using the latest SAP and web technologies as well as the SAP cloud platform enable a high degree of innovation, integration and expandability.

Development of a technical SAP target architecture and creation of transition architecture to set up a cloud-based customer platform with the SAP Cloud Platform and C/4 HANA in the financial industry.

Conceptual design and proof of concept (PoC) in an agile process according to SCRUM for a live CRM with a 360-degree customer’s point of view, lead and application management, predictive marketing functions and next-best-action framework based on SAP C/4HANA technologies (Sales Cloud & Marketing Cloud)

Implementation of a uniform and current 360-degree customer’s point of view to map all customer contact points for 500 users at a medium-sized insurance company. In addition to a service-oriented integration into the existing heterogeneous system landscape, the focus was on optimising the service processes for customer account managers.

Proactive marketing partner management sets up and implements a central integrated partner relationship management (PRM) platform to strategically expand and increase service quality in the sales channel. The users' individual requirements were designed and implemented in the SAP UI5/FIORI-based user interface.